Driving cultural evolution - A story about penguins.

1 min read

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." -Richard Buckminster Fuller

Well, this was a fun one! 

Enjoy the illustration, accompanied by a narration that walks you through a story about... well... Penguins. And Culture 😎


Something I wrote about in the past was how utilizing the power of symbols can be extremely powerful in propelling your company culture forward. They serve as visual reminders of who you are, where you are going, and what you want to stay true to as you grow. 

We decided at Perennial that we wanted to incorporate more and more live-scribing practices into our sessions to capture the meaning into images - in end, providing our group visual reminders people can hold near them to carry the energy forward.

That's when I connected with one of the most talented thinkers and artists that I know - Bryce Coppersmith. Bryce has been an art teacher for a number of years and now has been taking his artistic talents into the user experience and design space. Something we have benefited greatly from at Perennial Culture. 

To test out this practice of live scribing, Bryce went ahead and scribed this story from one of my culture design sessions this year. The session included a metaphor that made this even more fun to draw - Penguins! 


Zech & Bryce. 


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